Bombas collaborations gave the brand an opportunity to tell deeper stories, connect with new audiences, reinforce the brand’s mission, and create demand for Bombas products.

In January 2021, I took on the Senior Director of Partnerships role which was brand new to the org. On top of managing two junior team members, my immediate mandate was to create a brand new 3 Year Strategic Plan, execute some of the largest partners to date from day 1, and grow the pipeline immediately upon my hiring,

I was proud to increase our Partnerships output in my first year, leading to a nearly 30% lift in Partnerships revenue. I was especially proud to have launched with talent and brands that had complementary values with a strong mission alignment, like Cotopaxi and Sophia Roe, alongside some of the biggest revenue generators to date like Sesame Street and Disney.

From globally-recognized brands to emerging talent, the collabs team I ran at Bombas covered it all. Not only was my team responsible for managing our pipeline of potential brands and talent, but I oversaw full execution of each partnership soup to nuts. My purview covered contract negotiation, royalties management, brand narrative briefing, product design & Go-to-Market management, event activations and full content output for both the Licensor and Bombas. Partnerships at Bombas required cross-collaboration with nearly every team at the company and 12-15 month lead times.